The aim of this course is to provide greater knowledge of beer styles to both licensed premises staff and beer enthusiasts. By having a greater knowledge of beer styles, staff can confidently make recommendations to customers or friends who may not have considered beer as a drink of choice before, and therefore encourage repeat custom and help the craft beer culture to grow.
You will be able to...
Confidently offer customers information on the products you’re selling, including style and strength
Merchandise your range of craft beer to encourage customer purchases
List the four primary ingredients of beer, and explain what each contributes to the beer flavour and aroma
Recognise different packaging formats and the typical serve temperature for each
Identify different styles of craft beers, their qualities and food pairings
Explain the ‘The Three Cs’ with regard to recommending beer and food pairings